Whether you are trying to attract leads or convert those leads into sales, what you say and how you say it will significantly affect your bottom line.
A highly trained copywriter can increase the results of any project that involves words. Of course, a highly trained copywriter can be quite costly per job –and sometimes they ask for royalties as well.
Let´s face it: No one knows your business as well as you do. No one knows the challenges and issues your customers are facing as well as you do. You have the knowledge and The Copywriting Store can give you the tools to make the sale. If you are just getting started with copywriting or in business, we recommend our Do-It-Yourself Copywriting digital book. If you are ready to take your copywriting to the next level we recommend 52 Insider Copywriting and Marketing Secrets.
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Time for me to be honest, I sometimes get hung up on what to blog about for my own business. I think it is something that many business professionals struggle with. In an attempt to come up with something unique, fresh and thought-provoking, the feature topic is often times over analyzed.
We all know that most people read blogs because they are looking for tips, opinions, or answers to a problem they are up against. They want to read something that is written by someone that has experience and passion about the topic.
Hope you are doing well – happy, successful and at peace.
You may have noticed that my weekly e-newsletters and regular e-mails have…..well, disappeared. Earlier this year, I made a deliberate decision to stop creating more content until I looked closer at my business, at my wonderful clients and at great people like you who are members of my e-mail list.
I have asked many of you – as well as myself – questions like:
Finding quality writers is no easy task. As with hiring any employee or contractor, be sure to get the facts first. Ask these questions, and you’re sure to find a talented, hard-working and dependable writer with whom you can build a productive relationship.
So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.
What websites really need is better copy. And I don’t say that because I’m a writer.
The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.
So I have been doing some research over the past month in preparation for a new site I will be launching. And I hate to have to say it, but there are A LOT of bad websites out there. (No I will not featuring any in particular!).
What I am going to do though is share some big time NOs NOs in case any of you are in the midst of a project or considering a site revamp.
Over the last two weeks, I have emphasized the importance of focusing on your target marketing, what they have for hot buttons and pain points and how your copy needs to be centered on the solutions they need.
So once you have gone through the pre-writing process (with thorough research) and you embark on the act of writing marketing copy, I have a tip for you. It involves passive and active sentence structure, something you likely haven’t even given a thought.
In the last post we discussed the importance of market research and appealing to your target market (not yourself) when crafting a sales message.
So once you do the research and gather the essential information about your market’s “hot buttons” (pain points), how do you bring your message together?
Again, do not forget that IT IS ALWAYS ABOUT YOUR MARKET not about you or even the product or service you are selling.
Do you ever wonder where an idea starts and how some grow while others never take root and die a fast (or slow) death?
Even if you think you have the greatest idea (or greatest product or service for that matter), it means nothing unless its intended audience thinks the same.
Time for me to be honest, I sometimes get hung up on what to blog about for my own business. I think it is something that many business professionals struggle with. In an attempt to come up with something unique, fresh and thought-provoking, the feature topic is often times over analyzed. 
Hope you are doing well – happy, successful and at peace.
For those of you that could relate to my last post, 
So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking. 
So I have been doing some research over the past month in preparation for a new site I will be launching. And I hate to have to say it, but there are A LOT of bad websites out there. (No I will not featuring any in particular!). 
Over the last two weeks, I have emphasized the importance of focusing on your target marketing, what they have for hot buttons and pain points and how your copy needs to be centered on the solutions they need. 
In the 
Do you ever wonder where an idea starts and how some grow while others never take root and die a fast (or slow) death?
