1.
Philadelphia Municipal Promotions put out this incredibly dorky name mashup tag line: “BENERGY!” Wow, what incredible creativity. Way to go Philly, you managed to mix history and science into an annoyingly boring tag line. Let’s save name combinations for celebrity couples.
2.
H&R Block: Here we have another large company apparently trying to appeal to a “hip” “younger” audience. Apparently the way to do this is…. improper use of the English Language. “When You Got Block, You Got People.” This ad also wins an award for dumbest placement of a search box.
3.
Playstation: U R Not E . “U R Not E ” ads (the “e” in “U R Not e” was always colored in red, to symbolize the word “ready”. If this was an attempt at being cryptic and cool to generate buzz before launch, it has to be one of the worst and lamest attempts I’ve seen. Come on, a Red Colored E? When they were passing this one around the boardroom, did people actually all agree this was a good idea?
4.
Denny’s gives us an excellent example of a poorly-thought-out tag line. “A Good Place to Sit and Eat.” How’s that for under hyping your company. My kitchen is a good place to sit and eat too, but I wouldn’t ask anyone to pay for it (and they probably wouldn’t want to!).
5.
Sofa King Furniture: “Our prices are Sofa King Low!” Maybe this one should belong in a “Best Slogans” list, depending on who you are asking. I thought I would include it because I’m pretty sure this could be deemed insulting by people who take offense to adult language.
6.
TecBank: “People Value for the e-Millennium.” Here is the winner for most outdated tag line…with bonus points for including not one but two antiquated buzzwords. Putting e-anything in your tag line makes you seem like you are stuck in the early days of the Internet. Also, the millennium was over seven years ago, I think it’s time to stop using it to convey modernness, don’t you? TecBank, I think it is time for an update.
7.
It isn’t only smaller companies that let horribly bad slogans slip through. Lion Air, an airline in Indonesia proudly brands everything they own with their amazing slogan:
“We Make People Fly”
This one takes the cake for, most obvious tag line ever.
8.
Con Edison: “We’re on It.” That’s easily one of the worst company slogans I’ve ever heard. First, it has a sarcastic tone to it… almost like… “Hey, leave me alone, I’m workin’ here.” Second, it implies that there’s something broken, which is usually the case.
9.
Weakend Productions: “Not as Good as Pixar.” Well.. at least they are honest.
10.
Various movie tag lines…
“The Only Thing More Terrifying Than The Last 12 Minutes Of This Film Are The First 92.” – Suspiria
“In Above the Law, he got tough; In Hard to Kill, he got even; Now the man with the short fuse is… Marked For Death!” – Marked for Death
“Laugh, Cry, Share the pants” – Sisterhood of the Traveling Pants
“Here they grow again.” -Gremlins 2: The New Batch
“The king of martial arts versus a bionic killing machine!” and “Science created him. Now Chuck Norris must destroy him.” – Silent Rage with Chuck Norris
And the dumbest movie tagline ever “The Ship… Hits the Fans” for a Star Trek release.
