We’ve seen many business people become far too clever for their — or anyone else’s — own good.
Creativity is great and will go a long way in getting your words read and your message understood. But don’t go for the clever line at the expense of your real strengths – your message, the solution you are offering and your USP (Unique Selling Proposition). When writing to sell, focus on why you are offering and promising what you are offering and promising and less on being the cleverest wordsmith around.
