Archive for September, 2007

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Copywriting Company – Ambient Billboards

Friday, September 28th, 2007

As a copywriting company, we are always interested in new and innovative marketing ideas.

Setting yourself apart from the competition in such an advertising-saturated world is no easy task. The following are some creative examples of billboard advertising that do something very unique.

These so-called “Ambient Billboards” interact with the environment, making them more than just a standalone outdoor ad. They really reach out to those who see them, making a lasting impression and successfully conveying their marketing message.

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Posted in Advertising, Billboards, copywriting | Comments

Copywriting is not creative writing

Thursday, September 27th, 2007

Copywriting is all about writing for businesses, writing to sell.

There can and often is an element of creativity to it, but it’s not creative writing, and I find myself often explaining this to people who call or e-mail asking about our “creative writing services.” Copywriting is NOT the same as writing fiction, a novel, poetry or a play.

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Posted in copywriting, creative writing, writing | Comments

Get It In Writing ’s Allison Nazarian featured in WomenEntrepreneur.com column

Wednesday, September 26th, 2007

Read Margie Zable Fisher’s column with Allison’s tips on optimizing press releases here.

Permanent link to this post (14 words, 0 images, estimated 3 secs reading time)

Posted in optimized press release, press release | Comments

Mistakes…we all make ‘em but who among us actually deals with them?

Tuesday, September 25th, 2007

Really insightful and honest article on FastCompany.com by Keith Ferrazzi. I believe in this “get over it” mentality as well. Get support, reach out to your friends and trusted ones, be the person they reach out to when they have a crisis, too. Don’t harp on what happened — do something about it.

Here it is in its entirety with a link back at the end:

Mistakes Were Made. Now Recover. by Keith Ferrazzi

Rebounding from a career crisis.

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Taking Advantage of Online Networking

Monday, September 24th, 2007

I have been meaning to ask you for some time if and how you are using and taking advantage of online networking (aka “social media” or “social marketing”) sites?

This includes sites like MySpace, LinkedIn and Ryze as well as countless others depending on your business, social goals and age, such as Facebook, Second Life, You Tube and countless (and I mean countless!) others.

(By the way, I’m asking solely from a business standpoint, not from a social, dating or personal relationship standpoint! So no stories about match.com, eHarmony or JDate…please!)

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52 Tips

Wednesday, September 19th, 2007

As some of you know, I’ve recently made my 52 Tips e-book available. I’ve gotten some great feedback from people in business, including entrepreneurs, sales people and consultants, looking for effective but super-quick ways to improve their copywriting and marketing skills.

This book is a one-a-week kit of tips and tools for copywriters and do-it-yourself marketers. Here is a taste of the kinds of information you’ll get in this book:

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Happy ADD Awareness Day!

Wednesday, September 19th, 2007

A really cool article from my colleague Ali Kaufman of Space of Mind:

Today is ADD Awareness Day!

I am not sure what the salutation is for such a holiday, but I wish for all of you much awareness of those things you can’t ever remember to pay attention to.

Of course, in my world, every day is ADD Awareness Day, so I think it is funny that this day even exists. But please, send presents.

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Posted in ADD, ADD Awareness, take a break | Comments

The Public Relations Mistake Nobody Talks About

Wednesday, September 12th, 2007

by guest blogger Margie Fisher, President, Zable Fisher Public Relations

Chances are, it’s happened to all of us at one time or another. But it’s a mistake that can have long-term P.R. repercussions.

What triggered this was a recent conversation with a small business owner who happened to mention that she didn’t rush to do work for a certain person because that person doesn’t pay her on time.

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Posted in P.R., public relations, small business | Comments

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