Unfortunate Outdoor Ad Placements

As copywriters, one of our most important responsibilities is to fully research our clients’ industries.

When writing for another company, it is essential to write knowing that the voice and approach are fully in line with the interests and goals of the client company. Similarly, the advertising industry also has to contend with this issue, although there are instances when misrepresentations are outside their realm of control.

I just came back from a vacation in the Bahamas with my family and some friends. We had a great time at Atlantis (the kids went crazy with all the water slides!). What I realized though, for the umpteenth time, is that there is no such thing, at least not for me, of truly getting away from it all.

Ever wonder if your e-mails are ending up top of mind or in cyber-trash land? Here are a few copy solutions to help get your e-mails where you want them to go.

• Consider your subject line. The first 7-10 words (about 50 characters) are the most important part of your subject line as that’s usually what fits in the viewer pane of most inboxes. Use strong verbs or emotional words. Create urgency. Draft several versions.

I get asked all the time about press releases and publicity. While I am not a publicist and would refer a client who needed media pitching and related P.R. services, as a copywriter I know a lot about how to write, develop, compile and distribute the press materials you need, whether you are a small business, entrepreneur or consultant.

Since this issue is all about press and press releases, I wanted to share my insights with you.

Get It In Writing’s Allison Nazarian (i.e., me) was recently quoted in a column on WomenEntrepreneur.com entitled Optimizing Your Online Press Release.

Online press releases can help your business attract attention and publicity. And a keyword-optimized press release is the gift that keeps on giving when it comes to search engines.

Boiled down, what do you need to include and remember to be successful with optimized press releases?:

• Relevant keywords.
• Regular distribution of timely, newsworthy, well-written releases.