You may (or may not) have noticed that our website looks and feels new and different. We are still working out the bugs and glitches, and I want to thank those of you out there who pointed out issues to me. I really appreciate your time and effort.

Have you ever heard of a DRIP campaign?

It’s a consistent, many times automated, way to keep in contact with new/former clients as well as prospects. Through the great tool of autoresponders, you can schedule (or “drip”) groups of e-mails (or print communications) to your entire database or just to those that you choose.

I always tell people to up the value of the content (advice, examples, tips, etc.) in these communications so that ultimately they are more memorable, credible and response-generating.

Get It In Writing, a leader in providing copywriting and marketing services, consulting and instruction to businesses and business people throughout the world, announced today it has launched a new website aimed at serving businesses, entrepreneurs, other marketing professionals and even do-it-yourselfers (DIY) throughout the world.

As I was looking for an inspiration quote for this week’s issue, I came across something that is incredibly timely and relevant: “I cannot give you the formula for success, but I can give you the formula for failure–which is: Try to please everybody” (attributed to Herbert Bayard Swope). As far as business and marketing, I applied this to defining a market and focusing on them rather than on the “throw it all out there and see what sticks” method of marketing I think we’ve all been guilty of at some point.

Have you ever heard that the best way to get the clients you are looking for is to be a great client yourself? Here are some quick tips to becoming an ideal client:

Know what you want. If you waffle, or are uncertain, the end result will suffer and your provider won’t be sure which way is up.