One day, a client I was speaking with used the term “unattended blog” to refer to the many blogs, including his, that had been completely and utterly ignored and, well, unattended to.
How many of you have fallen victim to Unattended Blog Syndrome (UBS) — the ailment that occurs after you have created your business blog and immediately following the realization that this is a creature with a never-ending appetite for words, messages and ideas?
Show me the person who makes no mistakes and I will show you someone who is, well….not alive!
Who among us hasn’t made mistakes? I make ‘em daily, big and small. One of my goals is to take everything I do wrong, or too much or not enough less seriously in a personal way and more seriously in an educational way.
Print vs. online marketing
A one-time shot to your clients through a piece of paper may not lead to more business. I always tell my clients that when they are in doubt, choose online marketing over print marketing because online is instant, changeable, less expensive and has a wider reach.
In-person vs. online networking
More and more, online networking and communications with potential clients, colleagues, alliances and vendors will prove to be more efficient, effective and long-lasting in terms of results than its in-person networking and communications cousins. (I know some of you may disagree with this.)
We talk a lot about what you need to do in your small business marketing. And sometimes we overlook the one thing you need to move your ideas into reality – money. It’s easy to let passion or a sense of doing good overshadow the economic component of your business picture.
Where are you going to get the funds to take your business to the next level? In case you’ve forgotten, it starts with something called receivables.
You know the saying about the best laid plans of mice and men? Well, that about sums up the last two weeks of 2007 for me.
Those of you who know me personally know that when I am not focused on building my business and sharing what I know with all of you, I am also a mom of two with all of the craziness (and fun) that that entails. My husband had planned to travel with our two kids over the winter break and I had all sorts of plans to stay back at home and tackle all of the “exciting” things in my life in glorious solitude (closets, overflowing drawers, unruly mounds of paperwork — can you relate?).
Unless you have been living under an Internet-less rock, you’ve likely heard about Wikipedia, the online free encyclopedia with millions (and counting) of user-generated entries.
Take a few minutes, if you haven’t already, to check out Wikipedia. Look up key terms related to your business. Start your own new articles and add to existing articles related to your industry, audience, business name and competitors. See what else is out there, who is doing (or trying to do) what you do and study how they are presenting and describing themselves. And be sure to check back regularly to share and update with new information.
Milo Shapiro of IMPROVentures works with staff in companies using improvisation as a teaching tool for teamwork and communication, both inside the office and in dealing with clientele. Get It In Writing’s Allison Nazarian recently interviewed Milo on the benefits of improv in the workplace (and yes, there is a significant connection between improv and your business!).
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