Get It In Writing’s Allison Nazarian is interviewed in a January 11, 2008, Christian Science Monitor article entitled, “Meet the fake Steve Jobs… … and several other satirists blogging in the guise of famous CEOs as interest in captains of industry grows.”
Amazing how P.R. works: We didn’t even know this article exsited until one month after it ran!
I am floored by an amazing success my client, Larry Zerner, a Los Angeles Entertainment Attorney, experienced this week. Along with Teri Tucker, a great web designer from T&I Grafix , we created a new site at http://www.zernerlaw.com/
Larry’s goal, like so many others out there, was to raise his search engine rankings, Google in particular. [This is what is referred to as "organic" or "natural" search engine rankings, as opposed to "paid inclusion" which includes Pay Per Click (PPC).] As a solo practitioner, Larry wanted to maximize his web presence (who among us doesn’t?). What we want and what we may get aren’t always the same, right?
I don’t know about you, but I have days (and nights) during which I have one million-dollar-idea after another (Donny Deutsch are you listening?).
I had a few interesting “situations” this week. All were slightly uncomfortable, all tested me, all made me angry (at least for a fleeting moment) but all, at the end of the day, were great learning experiences.
What I have learned is that it is precisely in that incredibly frustrating, perhaps fed-up or awkward moment that we (or at least I) have to step outside of ourselves and see things for what they are rather than blow this up into the biggest deal ever. More than that, we need to remember that this instant, while not so much fun, is a lesson, sometimes a very valuable one.
We all know by now that the Internet is filled with literally millions of blogs – millions!
Based on this number, the amount of blog posts floating around in cyberspace would appear to be endless, right? So how can you make your business blog stand out among the many?
In my last post, I gave you the first three of my “art of the relationship” tips. Here are the next three:
Remember their human needs. No, I don’t mean anything that personal. We are all emotional beings who want to feel appreciated and loved (bring out the violins). Your clients are no different. Thank them when necessary, tell them how much you enjoy your relationship with them or how much you respect them in their business. A little goes a long way!
True or false: Your clients and the relationships you foster with them are the most important aspect of your business. (Obviously true.)
Through good working relations, you not only can generate more business, but credibility and visibility (and ultimately profitability) that money really can’ buy.
By extending them the courtesy of open communication and meaningful attention, you ultimately develop a strong relationship. There are a few “musts” that I live by with all clients no matter how “big” or “small” they are. What really blows my mind is that not all businesses abide by these basic tenets.
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