I am floored by an amazing success my client, Larry Zerner, a Los Angeles Entertainment Attorney, experienced this week. Along with Teri Tucker, a great web designer from T&I Grafix , we created a new site at http://www.zernerlaw.com/
Larry’s goal, like so many others out there, was to raise his search engine rankings, Google in particular. [This is what is referred to as "organic" or "natural" search engine rankings, as opposed to "paid inclusion" which includes Pay Per Click (PPC).] As a solo practitioner, Larry wanted to maximize his web presence (who among us doesn’t?). What we want and what we may get aren’t always the same, right?
Now this is no exaggeration, nor is it a promise of what could happen to you and it is certainly not a guarantee, but here is what happened:
Within 24 – 48 hours of the new ZernerLaw site going live, Larry’s firm, which previously had had little to no search engine presence whatsoever, was on the first page of Google, and in some cases in one of the three top positions, for a slew of terms he had wanted to rank for for years, including but not limited to: Los Angeles Copyright Attorney, Los Angeles Entertainment Attorney, Los Angeles Copyright Infringement Attorney, Hollywood Entertainment Attorney and Copyright Infringement Lawyer Los Angeles.
Again, all results differ based on a million different factors BUT this is a HUGE testament to the fact that GOOD SEO COPYWRITING WORKS. (And notice I didn’t say “SEO Copywriting” – I said “GOOD SEO COPYWRITING.”).
There is a big difference.
