Archive for March, 2008

The marketing shift: How & why businesses are moving from print to online (Part 2 of 2)

Monday, March 31st, 2008

As more consumers head to the Internet to research and purchase goods and services, more business owners and marketing professionals are also jumping on board the Internet revolution.

According to BizReport.com, online advertising revenue topped $21 billion in 2007. That is a 22 percent increase from ad spending in 2006.

The Platinum Team Joint Venture

Wednesday, March 26th, 2008

I wanted to share with all of you a really cool project I am a part of.

As part of an amazing group of 10 Internet entrepreneurs and experts we’re calling the Platinum Team, I am gearing up to participate in a joint venture (JV) launch.

Here’s what makes this effort different: We have all agreed to share our special insights, skills, talents, expertise, knowledge and wisdom with all who desire to learn more about marketing, selling, Internet businesses (and more) for FREE.

The marketing shift: How & why businesses are moving from print to online (Part 1 of 2)

Tuesday, March 25th, 2008

A noticeable shift in marketing campaigns and strategies is taking place at this very moment.

Across the globe, more and more businesses are shifting their focus from print marketing campaigns to online media strategies.

The reasons for this significant shift are actually quite clear. According to InternetWorldStats.com, more than 238 million North Americans utilize the Internet today. That is more than half of the continent’s population.

How using SEO can increase website traffic

Monday, March 24th, 2008

OK, so now you know what SEO is. Of course, I am biased but I believe (actually I know) that good SEO copywriting will increase traffic to your website.

Maybe not today or tomorrow, but it will happen. As the Internet grows it is becoming more difficult businesses to establish an online presence without good SEO, the copywriting, the meta tags, the whole package. SEO is not a one-shot thing, either; it takes time, effort and is ongoing. Many business owners opt to outsource SEO copywriting for this very reason.

When The Google Gods Smile Down On You

Thursday, March 20th, 2008

Just a few years ago, SEO copywriting wasn’t something anyone even knew they were looking for. As far as Get It In Writing, this certainly wasn’t something we even knew we could (or should) offer.

But all that has changed. Now, I would say that 1 or 2 out of every 3 inquiries we get is SEO-related, from web copywriting to blog ghostwriting to SEO articles to optimized press releases. And understandably – I mean, who isn’t trying to crack the Google code and catapult themselves and their business to the top of the search engine pages??

SEO defined

Wednesday, March 19th, 2008

Chances are if you are reading this you have heard of SEO. You may even know that the letters SEO stand for Search Engine Optimization. More likely than not, however, you aren’t 100 percent sure what exactly SEO is.

SEO is a means, actually an expertise and an entire industry based around, getting high rankings in search engines such as Google and Yahoo! so that potential customers searching for your products or services are more likely to find you, visit your website and, it follows, purchase what you are selling.

Anatomy of a press release

Monday, March 17th, 2008



I get asked all the time: “How do you write a press release that gets picked up by the press?”

Now I am not a PR expert per se nor is Get It In Writing a PR firm, but I personally come from a journalism background and that, in combination with our copywriting prowess (?), makes for a very newsy, meaty and interesting release. (And don’t even trust anyone who guarantees you anything – there is just no guarantee here.)

How a blog can benefit your business

Friday, March 14th, 2008
Blogs are everywhere. Everyone has one, and those who don’t…well, they desperately want one. Through a blog, or online journal, a small business can generate interest in its product/service and traffic to its website.

How?:

Accessibility. Blogs project the image of accessibility. This may or may not be true for your organization, but companies that blog relay assurance to their customer’s that there is someone on the other end of the domain name.