Chances are if you are reading this you have heard of SEO. You may even know that the letters SEO stand for Search Engine Optimization. More likely than not, however, you aren’t 100 percent sure what exactly SEO is.
SEO is a means, actually an expertise and an entire industry based around, getting high rankings in search engines such as Google and Yahoo! so that potential customers searching for your products or services are more likely to find you, visit your website and, it follows, purchase what you are selling.
Here’s an example I am intimately familiar with: You go to Google and enter “SEO copywriting” as your search terms into the box at the top of the search engine page. The companies listed on that first page of Google are those you are most likely to visit if SEO copywriting is indeed a service you seek.
In theory, the better optimized your site, the higher it will appear in the search engine results for relevant terms and phrases. Now I say “in theory” because in many, many businesses there are hundreds, thousands, tens of thousands and maybe even millions of other businesses vying for those coveted positions as well.
It’s a tough thing, because only one company is at the top of Google for any given term, and only about 10 are on Page 1. That’s it. So how can a company guarantee first page placement? I have no idea. I tell clients (and potential clients) that any SEO company that is guaranteeing them anything is just not being realistic.
So now you know, in a nutshell or a nutshell, what SEO is…right?
