Regardless of the forum you use for marketing, there are four essential ingredients to make sure you have a tasty message!
1. Customers want to know who you are and what you are all about. The easiest and least expensive way to make this happen is via the Internet. Right now, potential consumers everywhere are on-line looking for your service and the more they know about you, the more likely they are to hire you.
(Your business success depends upon it)
A good rule of thumb with any “Do It Yourself” project is to be sure that you have all the tools you need to successfully complete the project.
Should writing your marketing copy be any different? The answer is ABSOLUTELY not!
Most small business people, entrepreneurs, coaches, consultants and VAs know that good copywriting is incredibly valuable and crucial to good business. And many of these people and businesses want to or have to write their own copy. Meanwhile, most experts don’t want to “give away” their techniques for fear that they won’t have any business or clients.
In the last post, we talked about the importance of networking. What about those of you who hide behind your computer?
Come on, you know who are you are!
Well networking is just as important for you.
Trust me, I know first-hand how hard it can be to make time. Between work, family and life, I am just as busy as the next person. However, what I have to come to learn is that networking is essential to sustain my business growth. If I want to stay busy behind my computer, I need the customers to do it!
Whether you are employed or self-employed, work from home, work in a large corporate office or are somewhere in between, you likely know that effective networking is essential to your success.
So why do so few people do it effectively?
I have heard from many people that they feel like networking is phony, for schmoozers, and with the rise in Internet usage, a thing of the past. For all of you who don’t feel comfortable networking, I have to tell you that all of those excuses are nowhere near the truth.
We all know that a great way to make more sales, grow your business and gain name recognition is through having your company or service featured in an article that appears in a well-read publication. The first step towards having your article appear in one of these publications is to become known by the journalist.
Are you wondering how to go about doing that?
The easiest way, is to target journalists the same way you would target customers.
You have a limited budget and can’t do everything you want to do marketing-wise. Sound familiar? How do you know what marketing vehicle to choose?
How do you know whether you should be writing a brochure, a webpage or something else?
Take some time to figure out the following:
I get calls, e-mails and face-to-face questions about all aspects of marketing all the time. The most common one may be this: “What is the best way to market my business? [Blank] or [blank]? The blanks represent a certain kind of marketing vehicle. So someone will ask if I think postcards are better than an e-newsletter, or a press release gets more mileage than a print ad.
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The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
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