You have a website. You love your website. You might have the best site around, but chances are it’s not enough. It needs to be part of an active, dynamic and constantly-growing online marketing presence that is your business.
- Blog: Blogging, or writing articles on your website, can help give readers a sense that you’re an expert in your field. Writing about relevant industry news, new products or anything you think will help customers stay informed can really boost you as a reliable resource (and bring in new business, of course).
- Optimized press releases: Search engines filter out websites and list them in order of relevance. When people search for keywords, it’s crucial that your website be at the top of the search engine lists. Keyword-optimized press releases can help give your site a boost in the rankings.
- Guest postings: It may sound strange, but writing for other websites (or blogs or other online publications) can be an asset to your reputation. Writing informational articles for a website relevant to your business shows you have expertise, as well as branches you out to a different readership.
- E-Newsletters: Keep in touch weekly or monthly with your target market and existing clients. Inform and educate them. Share your insights and build a meaningful relationship with them. There are companies available who strictly send out e-mail newsletters, or “blasts” to your web readers. Keep your target market reading and interested in what you’re offering.
