Even with the best product, incredibly well written web copy and a killer position on the search engines, your competitors are still just one click away. If a website visitor isn’t convinced of credibility, they will undoubtedly move on to another site.
The best ways to establish credibility and convince visitors, your potential customers, that your expertise is valuable:
• Provide your credentials. This will establish you as an authority in the market.
• Use testimonials. Testimonials that provide specifics of your product or service from happy customers are the invaluable. They show you as a known and well-liked industry expert.
• Add a guarantee. If appropriate add a guarantee, it will show you stand behind your product or service and you are confident in what you are selling.
• Tell a story. Explain the story behind your business, but be sure it is relevant to your potential customers. The story needs to include the benefits to your customers.
