Do you ever decide to stick with something that’s not working because you can’t stomach moving on from it?
It’s not easy (actually, it is downright difficult) to walk away from something, whether in business or even in your personal life, that is just not working. Sometimes we actually put MORE (effort, money, time) into it knowing full well that it is going nowhere fast.
There are many reasons we do this, and I will leave the analysis to the psychoanalysts out there, but I can say that the best way to prosper, bloom and move on from the nonsense or the stagnation is to just do it (thank you, Nike). As the great saying goes, “feel the fear and do it anyway.”
Because this is a blog about words and selling, I do encourage you take a look at what you are doing – an honest look! – and determine what is holding you back and what you can and should move on from. Are you putting money (or time or effort) into something that isn’t benefiting your business?
It could be a monthly ad you are paying for because that’s what you’ve always done. It could be a regular service you pay for but just don’t need. Or, a tagline, campaign or product that just doesn’t fit, work or make sense.
Whatever it is, let it go. Just like that.
