Monday, September 29th the International Association of Solopreneurs will celebrate their launch with a four week give away. In addition to the two prize packages that are offered you can expect random prizes to be given away during the launch. Visit their website to enter and learn more.
Discover an online community where you can get training, coaching, resources, discounts, support, and accountability to make your journey successful!
If you receive the Get It In Writing newsletter, you likely have noticed that each issue ends with what I think is a particularly inspirational quote. In fact, many times I first find the quote and then build my topic of the week around that quote.
In a recent issue, the quote, by John D. Rockefeller read like this: “A friendship founded on business is better than a business founded on friendship.”
Recently, Patsi Krakoff of The Blog Squad, interviewed me on the topic of content marketing. She compiled an overview of our time together and did a great job of showcasing the highlights.
Although she asked many great questions, I believe this one was especially meaningful:
What advice would you give to others in your profession about using content for marketing?
1) Monitor industry and trade sites within your industry.
2) Follow the news in your industry. Know what’s happening, what’s considered a trend, what everyone is talking about.
3) Always be on the lookout for blog collaborators, alliances and potential JVs. Other bloggers out there, whether in your industry or a related area, are your best potential partners and sources of ideas and future business.
4) Hang out where your potential customers hang out.
In case you haven’t noticed, it’s a bloggy, blog world out there. Blogs are in fact everywhere. They are an intricate part of business and of the Internet presence of corporations and individuals.
Why? Because they are one of the most effective and economical forms of Internet marketing available today. The very reasons your competitor has a blog are the very reasons you should as well.
When writing marketing copy just as you shouldn’t assume something about your audience, you also shouldn’t assume something you do know for sure is not important. You never know when an inconsequential detail about your target may become the focal point of a campaign or marketing piece.
So before you start your marketing copy, consider these characteristics about your target market:
• Gender: Are they men, women, both?
So the Summer Olympics have come and gone for another four years. And if you followed the Olympics at all, you likely heard about Michael Phelps and his record-breaking performances. Without question, he achieved the ultimate success in the sport of swimming.
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Christian Science Monitor
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