1) Monitor industry and trade sites within your industry.
2) Follow the news in your industry. Know what’s happening, what’s considered a trend, what everyone is talking about.
3) Always be on the lookout for blog collaborators, alliances and potential JVs. Other bloggers out there, whether in your industry or a related area, are your best potential partners and sources of ideas and future business.
4) Hang out where your potential customers hang out.
5) Know what you are selling and what unique benefit or solution this provides. Nine times out of 10, your competitors are doing the very same thing so you need to stay on top of them and your audience.
6) Being consistent and staying on top of the writing, the competition, the business and the audience will require ongoing focus and attention. I’m not going to lie: It’s never-ending, like a beast with an un-ending appetite. If you’re going to start, do it right.
Good luck!
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