Sounds like a simple approach, right? Maybe someone (a parent or teacher, perhaps) gave you similar advice years ago.
In marketing and with your copywriting, this is also very powerful advice. Why pretend to be something you’re not, or confuse your market so much they don’t know who you are or try too hard to be like everyone else?
Here are some tips to do what you say and say what you mean in your marketing:
• Be clear, simple and direct. Don’t make people guess or re-read. Explain clearly, use real language and be consistent.
• If you make a promise, stick to it. If you offer something for free, or an added extra or a particular benefit to your product or service, make sure you deliver. Usually, you’ll have just one shot to get this right.
• Be humble. Don’t over-promise or make unrealistic claims. If you can’t do or don’t know something, say so. “I don’t know” or “Let me refer you to someone who can better help you” are actually very powerful sales (and confidence-building) tools. Really!
Technorati Tags: Get It In Writing, Allison Nazarian, marketing, copywriting, marketing copy
