Exposure. Look at what kind of exposure you are looking for and how a particular vehicle can get you that exposure. For instance, a website or a blog is open, accessible and available to anyone, anywhere, any time, 24/7/365.
Suitability. Is this means of marketing actually suitable to your target market’s needs and habits? And for that matter, is it suitable for the image and message you are aiming for?
Blogging can really promote your business.
But before you worry too much about promoting your products or services, you should first focus your blog writing on bringing value to your readers. That means making an effort to share valuable information your readers can use whether they choose to make a purchase from you or not.
Welcome to the 2009 Do-It-Yourself Marketing Telseminar Series.
Beginning in January, once every month of 2009 (as well as once a quarter as a special bonus) I will be interviewing some of the world’s top experts on the latest tips, tools and trends of marketing, sales, P.R., advertising and social media, all with one goal: To give you high quality, actionable information that will put money in your pocket .
Blog writing is a great way for businesses to connect with their customer base and promote their business.
You can establish yourself as an expert in your particular industry and build a loyal community of readers that will request your advice and provide feedback about your business and the products/services your provide.
Successful blog writing requires a basic understanding of writing for the web and engaging your readers:
Distinguishing the difference between features and benefits can be a challenge for many business owners and do-it-yourself copywriters and marketers.
But understanding the differences could drastically increase your sales. The features describes your product or service, while the benefits describes how the product or service can help your customers solve a problem.
When you are writing marketing material, the right call to action can make all the difference.
No matter what you are selling, your call to action should be as specific as possible and written for your audience. Your goal is to motivate them to buy what you’re selling.
Know what you want them to do
You have to know what you want your customers to do to get the results you expect. Do you want them to download a free report? Buy something? Visit your website? Make sure that your intentions are clear.
Bullet points are an important technique often used in strong copywriting — they help increase readability and add impact.
Bullet points are typically used to draw attention to important information within headlines and sub headlines. Instead of presenting the information in long, dense paragraphs that make it hard to pick out important facts, bullet points are often short phrases used to list features so that they stand out.
There are plenty of “hypers” out there selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it.
But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it safe in terms of promising vs. over-promising.
Why? Simply because the smart and successful organizations want your business and your repeat business – and they want you to tell your friends to do business with them as well.
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The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
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