Bullet points are an important technique often used in strong copywriting — they help increase readability and add impact.
Bullet points are typically used to draw attention to important information within headlines and sub headlines. Instead of presenting the information in long, dense paragraphs that make it hard to pick out important facts, bullet points are often short phrases used to list features so that they stand out.
Your bullet point strategy
Bullet points are not only easy to scan, they can also encourage scanning readers to go back and read the details of your copy if something in the bulleted list catches their attention.
Make sure the information in your bulleted lists is interesting and provide your reader with useful information. Think of them as mini headlines.
Here are a few tips for using bullet points in your copy:
• Use bullet points to show readers a list of clear promise or benefit.
• Avoid bullet clutter: Don’t try to turn your bullet point list into an outline with lots of sub-titles and sub-bullets. The purpose of bullet points is to provide clear, easy to read information that is easy to understand – not confusing.
• Stay relevant. The information listed in your bullet points should be related.
Be strategic when using bullet points. They encourage people to continue reading your content if used wisely, but can backfire if you use weak information.
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