Optimized press releases can quickly help you achieve impressive search engine visibility for the keywords you choose. Once you have figured out your search engine optimization priorities, it’s time to put together your release.
The technical parts of your optimized press release will include:
• Title
• Summary
• Body
• About the company
• Press contact
Your optimized press release title
You want to accomplish two very important things when writing your title: It should be irresistibly clickable and it should include your keyword/phrase. If for some reason you can’t do both, at least make sure your keyword/phrase is part of the title.
Optimize your summary
Your summary consists of about two to three sentences that give readers an overview of the press release. It’s important to optimize your summary because many times the summary text shows up on the search engine results page.
Optimize the body of the press release
The body is the meat of the press release written in a journalistic writing style. Always write in third-person, and keep the tone of your press release objective. Optimize the body of your text by using the keyword/phrase so that it fits naturally in the text. Avoid keyword stuffing at all costs or the search engines will consider the press release spam.
Wrapping it up
Write a few sentences for the “about the company” section and include the company name, contact person’s name and all forms of contact, including links to your website and/or product or service for the “press contact” section. It’s a good idea to distribute a press release about once a month to get the best results.
Technorati Tags: optimized press release, press release writing, press release content, business writing process, Allison Nazarian
