Archive for February, 2009
Friday, February 20th, 2009
Session 8: Linda Claire Puig, Newsletters: Why They’re Critical—Especially Today—and How to Do Them EASILY!
- Newsletters position you as expert, preferred provider — not all for selling
- A good newsletter adds value to people’s lives
- TARKET = Target Market
- E-zines need to be sent more often than print version
- YOU are a big part of your newsletter — don’t hide yourself or your personality
- You can write personal info – and then link it to the professional info in your newsletter
Posted in Uncategorized |
Friday, February 20th, 2009
Session 7: Paulette Ensign, How to Promote Your Business with Tips Booklets, Expand Your Product Line and Customer Base
- 1. Paulette has sold millions of her tips booklet w/o ever spending 1 penny on advertising WOW!
Posted in Internet Marketing, Paulette Ensign, online marketing |
Thursday, February 19th, 2009
Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money
- Your target market has more than one problem — has many problems
- Use lower prices products as lead generators
- Use PostItNotes to document your system – becomes Table of Contents and chapters of your product
- Look at yourself not w/professional title but as a PROBLEM SOLVER
- Step 1 for creating info product that sells: identify market
- Information products trump the ‘trading dollars for services’ model
- An information product is a packaged learning system
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Posted in Internet Marketing, Sydni Craig-Hart, identify market, information marketing, information products, online marketing |
Tuesday, February 17th, 2009
Session 5: Denise Wakeman, Boost Your Biz with a Blog: It’s Not an Option Anymore! How to Build a Professional Blog that Turns Prospects into Clients…
Posted in Denise Wakeman, Internet Marketing, blog, blog instruction, online marketing |
Friday, February 13th, 2009
Session 4: Kathryn Hendershot-Hurd, Woo Clients and Customers and Win Big on the Web with Blogs
- The eye reacts differently to content on a screen than on a print page
- Easier to post what’s going on inside your head than to post what’s going on in your customer’s head- but don’t!
- Content for content’s sake won’t build your business
- Your personal stuff belongs on your personal blog, not on biz blog
- Create composite customers, know who they are, where they live, what they need
- Blog mindset = zen = channeling your customer
- GDP = Goals Desires Problems = reasons people buy
- Achieve a goal, satisfy a desire or solve a problem — that’s why people are buying
- Don’t use your business blog as a form of your personal therapy
- Your content should show & remind people why they should do business with you
- Marketing takes 8 touches to make connection — that’s why RSS so valuable
- The more content you have, the more opportunity you have [AMEN!]
- Even if you post 1 new blog entry each week, you have 52 new pieces of content at year-end
- Get a blogging schedule and stick to it
- No ‘magic sauce’ in blogs — just easy, instant, real content
- So much easier to create a blog post than anything else content- and web-related
- Web about communication and content is the way you communicate
- Content still is the way to winning big on the Web
- As easy to change the look of your blog as it is to change the outfit UR wearing
- Still many small biz owners who aren’t clear on what a blog is
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Posted in Internet Marketing, Kathryn Hendershot-Hurd, allison nazarian, content management, online marketing |
Thursday, February 12th, 2009
Session 3: Kathleen Gage, Teleseminars for Money: Surefire Strategies to Explode Your Revenues and Market Position
- People will hire us if we have a solution to their problem
- We assume people know the services we offer – it’s our job to communicate this to our market
- Have to have right marketing copy, plan, follow-up, equipment for your teleseminar success
- People struggle w/marketing because they don’t know who their market is
- Think teleseminars are a get-rich-quick thing? NOT!
- Reputation is SO important on the Internet
- On the Internet, research all claims, check people who tell you they are experts
- Look beyond the obvious when putting on teleseminars
- Even if you totally mess up, rework it from there
- Even if you have a failure on your hands, you can learn & implement from your (existing) plan
- Be flexible, be positive, be open, don’t believe the negative hype
- One of the most important systems is what is between your ears!
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Learn more about Kathleen Gage here.
Posted in Kathleen Gage, online marketing, teleseminars, teleseminars for money, teleseminars with kathleen gage |
Tuesday, February 10th, 2009
Session 2: MaryPat Kavanaugh, The Queen of Connections
- Social Media — each site has its own game, like a playground w/different rules
- Re-purpose same content into: Audio, video & transcript — appeals to all types of learners
- Share, share and share and it will come back to you
- Create good profile to attract good people
- When you are attracting the right people in social media/networking, you are repelling the wrong people
- If you’re not clear about what you’re doing/looking for, social media will be a distraction
- Your target JV partners are your Target Peers, not your Target Market
- Be very clear about the type of people you want to connect with
- Facebook = Your own internal search engine – you can connect w/anyone you want to connect with
- Facebook best place to start to build your business
- Blogs #1, YouTube close 2nd as social networking platforms per Google/Alexa
- KLT Factor: We do business with those we Know Like & Trust
- Social networking allows us to build relationships at warp speed
- Community: As humans, we want to feel part of something
- Social media: connections + information
- Web 2.0 is the conversational component of the Internet
- Win-win-win — for you, for me and for our collective audience
- Common denominator in success = relationships
Learn more about MaryPat Kavanaugh at here.
Posted in Internet Marketing, MaryPat Kavanaugh, allison nazarian, networking, online marketing, online networking, social media, social network |
Tuesday, February 10th, 2009
Session 1: Dave Evans, Author of Social Media Marketing An Hour A Day
- Amazing example of integration of social media into marketing is The Brooklyn Musuem
- Listening is for everyone, we can all be better listeners
- Make sure social media is OK in your industry — regulatory issues matter!
- When starting social media program, look @ biz objectives & audience. Sounds obvious, but many overlook this
- When starting social media program, determine if you can handle someone who doesn’t like you
- Look at all social media measurement platforms/techniques & find what makes sense for you
- Your gut as a marketer is hugely powerful
- Social media is “really really measurable”
- In terms of metrics, Social Media IS very measurable,
- Game changer for social media = Consideration Phase
- To start in social media: Just start by listening
- Social media is more realistic, viewing our attention as limited resource
- Tradional media = interruptions, Social media = conversation, Do they work together?
- Social media +marketing: mutually exclusive? No
- Better term: Social Media-based Marketing
- Is there a key to getting social media right? Yes: Disclosure & Transparency
- Coming out of the purchase funnel is an actual experience that drives a conversation
Learn more about Dave Evans at http://www.ReadThis.com
Don’t miss out on this amazing teleseminar.
Posted in Dave Evans, Internet Marketing, allison nazarian, online marketing, social media, social network |
