Session 1: Dave Evans, Author of Social Media Marketing An Hour A Day
- Amazing example of integration of social media into marketing is The Brooklyn Musuem
- Listening is for everyone, we can all be better listeners
- Make sure social media is OK in your industry — regulatory issues matter!
- When starting social media program, look @ biz objectives & audience. Sounds obvious, but many overlook this
- When starting social media program, determine if you can handle someone who doesn’t like you
- Look at all social media measurement platforms/techniques & find what makes sense for you
- Your gut as a marketer is hugely powerful
- Social media is “really really measurable”
- In terms of metrics, Social Media IS very measurable,
- Game changer for social media = Consideration Phase
- To start in social media: Just start by listening
- Social media is more realistic, viewing our attention as limited resource
- Tradional media = interruptions, Social media = conversation, Do they work together?
- Social media +marketing: mutually exclusive? No
- Better term: Social Media-based Marketing
- Is there a key to getting social media right? Yes: Disclosure & Transparency
- Coming out of the purchase funnel is an actual experience that drives a conversation
Learn more about Dave Evans at http://www.ReadThis.com
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