Session 5: Denise Wakeman, Boost Your Biz with a Blog: It’s Not an Option Anymore! How to Build a Professional Blog that Turns Prospects into Clients…
- Blogging: Just DO It
- State your opinion, be bold, if people don’t agree that’s OK
- Controversy helps make a blog compelling
- Only 15% blog readers subscribe using RSS- include email update option
- Make it clear who blog is for, create header w/name, tagline, market
- You have to have your name on the blog & make it easy to find!
- Linking is the currency of the blogosphere
- CODA: Content Outreach Design Action
- Your blog is the one place you control– its yours
- M,W,F – write your blog posts, T,TH comment on others
- When you are participating in the conversation, people begin to notice you
- Commenting on other blogs means participating in the conversation
- Know read the other blogs and bloggers in your field
- Is purpose of your blog to generate leads? Demonstrate expertise, Get clear
- A blog is a place to demonstrate expertise, build trust, create fans
- If you don’t have a business online, you don’t have a business
- Most blogs aren’t clear how reader can actually hire you or do business with you
- Use pronouns ‘I’ and ‘You’ in blog posts — talk to one person only
- Don’t post to your blog consistently? You’re not going to get the traffic you want
- A blog is not a journal — it is a business marketing tool
- If you can write an email, you can be a blogger
- Blog can be so inexpensive — if not free — to set up
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Learn more about Denise Wakeman at http://www.buildabetterblog.com/.
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Technorati Tags: online marketing, internet marketing, denise wakeman, business blog, blogging, blog squad, blog instruction
