Session 7: Paulette Ensign, How to Promote Your Business with Tips Booklets, Expand Your Product Line and Customer Base
- 1. Paulette has sold millions of her tips booklet w/o ever spending 1 penny on advertising WOW!
- 2. Your tips booklet should fit into a #10 envelope
- 3. Keep graphics to a minimum & they should be functional in your tips booklet
- 4. She has created ONE tips booklet & created an entire biz out of it
- 5. All tips should start w/ a positive action verb
- 6. Too many people under-value their expertise
- 7. Want to write a book but haven’t yet done so? Start by writing a booklet
- 8. A booklet = less $ and less brain damage than a book (LOL]
- 9. A tips booklet can lead to a full book- it will def raise interest in you as expert
- 10. Sold 50K booklets just by allowing magazines to excerpt info. WOW.
- 11. Look beyond just selling single copies to users when you have a tips booklet
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Learn more about Paulette Ensign at www.TipsBooklets.com.
