Session 8: Linda Claire Puig, Newsletters: Why They’re Critical—Especially Today—and How to Do Them EASILY!
- Newsletters position you as expert, preferred provider — not all for selling
- A good newsletter adds value to people’s lives
- TARKET = Target Market
- E-zines need to be sent more often than print version
- YOU are a big part of your newsletter — don’t hide yourself or your personality
- You can write personal info – and then link it to the professional info in your newsletter
- A newsletter is like a drip irrigation system — don’t expect massive response from one issue
- Writing your newsletter yourself if you are not a good writer can be damaging
- 75/25 education and information vs promo/sales in your newsletter = value for your readers
- Calendar your whole year (or even next 3 months) for your newsletter — don’t go at it last minute
- Sign up for Jack Canfield’s ezine — he has all of the pieces.
(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)
Learn more about Claire Communications at www.ClaireCommunications.com.
