My copywriting mentor and business partner, Harlan Kilstein, shares some great insight into why so many copywriters struggle to get paid. Take a listen, it is amazing advice for copywriters at all skill levels.
Archive for May, 2009
Are You Giving Your Copy Away? A Copywriter’s Secret That Will Make You Money.
Saturday, May 30th, 2009When Outsourcing Your Copy Pays
Monday, May 25th, 2009In a dream scenario, you’d be so overwhelmed with assignments for copywriting that you’d have to find an outsourcer just to handle your immense workload. In the real world, most copywriters are struggling to find enough clients to keep a steady paycheck going. So why would they give up any of their hard-won assignments to outsourcers?
There are several scenarios in which outsourcing makes a lot of sense, even if you don’t have an overloaded plate.
The Bullet – A Great Weapon in a Copywriter’s Arsenal
Wednesday, May 20th, 2009One of the greatest weapons in a copywriter’s arsenal is, somewhat appropriately, bullets. Bullet points break up copy, get your point across succinctly, and are easier for readers to understand. They’re the time-stressed reader’s saving grace, which means they’re critical when you’re writing for a web audience whose attention span is somewhat less than that of your average squirrel.
Make Your Offer Irresistible By Solving Your Reader’s Problem
Thursday, May 14th, 2009
What’s Your Offer?
You may be writing about the best product or service you’ve ever heard of, but your reader only wants one question answered: What’s in it for me?
That’s why some of the most effective marketing copy makes your reader an offer. It’s your job as a copywriter to make it sound like a valuable offer, and to do that, you have to be able to present the value in a compelling way.
Transparency – Just Another Buzz Word?
Tuesday, May 12th, 2009Or Can Transparent Copywriting Create Customer Loyalty?
Transparency has rapidly become one of those copywriting buzzwords that has a malleable meaning. It can mean “honest” or “straightforward” or “clear” but what most readers are really looking for in copywriting transparency is for it to be sincere.
Do You Throw All Your Best Copy Away?
Tuesday, May 5th, 2009
This double-whammy headline does two things: it asks a question, and it creates curiosity. As a copywriter, you’re probably thinking, “Of course I don’t throw my best copy away. My best copy goes to my clients for their websites and promotional materials. Why would anyone throw away their best copy?”
Put Your Readers Into Action Or Don’t Write At All
Friday, May 1st, 2009In the last few posts we discussed the use of action words and perfect headlines in your copywriting.
You know, action oriented, not BORING copywriting.
And in my opinion, John Carlton couldn’t have said it better.
I would love to hear your thoughts.
