In a dream scenario, you’d be so overwhelmed with assignments for copywriting that you’d have to find an outsourcer just to handle your immense workload. In the real world, most copywriters are struggling to find enough clients to keep a steady paycheck going. So why would they give up any of their hard-won assignments to outsourcers?
There are several scenarios in which outsourcing makes a lot of sense, even if you don’t have an overloaded plate.
You’re Good at Promotion
If you’re actually a great marketer and wonderful at drumming up new clients, but you never have the time to put as much effort into it as you’d like, outsourcing can be great for you. Sometimes copywriting businesses don’t succeed because the copywriter simply doesn’t have the time to put into promotion. An outsourcer can free up that time.
With the outsourcer taking care of your copywriting, you can spend extra time on promoting yourself. That promotion leads to even more clients, giving both you and your outsourcer plenty to do. The best part? You take a percentage of the fee from your outsourcer, since you’re doing all the work of finding new clients.
You Have Trouble Getting Started
Some copywriters are fantastic re-writers, but not terribly good at coming up with new ideas. If you’re often stymied for inspiration but have no trouble at all editing someone else’s poor copy, then outsourcing can be perfect for you.
Find a far less-talented copywriter who’s willing to work for a lower fee while they build experience. Polish up their poor copy to a beautiful shine and send it on to the client knowing that it’s as good as anything you could have done – but without the stress of coming up with an angle yourself.
Reduce Stress
Sometimes you really will have more work than you can handle, and outsourcing is great for getting those jobs done. In another scenario, you may be stressed out by basic life problems, and outsourcing work can ensure that all your assignments get done without you having to worry about them.
In the midst of a life crisis, it’s incredibly hard to focus, but we can usually take the time to polish someone else’s assignment. Outsourcers can keep your business from flagging while you get your feet back under you.
A Few Don’ts For Outsourcing
- Don’t forget your own percentage of the client fee – you found them and you do the edits to make sure the copy is just what they want. You deserve a portion of the fee.
- Don’t outsource to incompetents – hiring a writer who will work for less than you would is great, but be sure there’s something to work with. If you spend just as much time editing as you would have writing, it’s not saving you any stress.
- Don’t outsource so much you don’t have an income – make sure that your bills are taken care of before you outsource. Yes, you’ll get a percentage of their writing, but don’t forget to calculate the salary you need and make sure you’ll meet it.
