2009 August | The Copywriting Store

Archive for August, 2009

Back to school brings me back to the basics

Monday, August 31st, 2009

Tomorrow is September 1st and the “back to school” messages are everywhere. Here in Florida, many of the schools resume in mid-August, so my kids have been back in the groove for a couple of weeks now. And the homework they have been brining home looks very much like it did last Spring; similar exercises, math problems etc. Their teachers have them going back to the basics, re-doing, re-reading, so that they can refresh their skills and further develop them.

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You are using the wrong words

Thursday, August 27th, 2009

There is no room in marketing copy for words like may, maybe, hope, wish, try, could and perhaps.

Why? Because words like that sell possibilities and people don’t buy possibilities.

It is therefore essential to ensure that your marketing copy is written affirmatively.

Whether it is a sales page, video script or on-line brochure, your potential customer needs to be informed of the benefits. They want to KNOW with CONFIDENCE and TRUST that your product or service is going to work for them. And it is your job as the copywriter to instill this confidence in them, to compel them to pull out their credit card and buy.

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