For those of you that could relate to my last post, Don’t even think about writing for the web, I wanted to discuss the importance of hiring a copywriter.
Finding quality writers is no easy task. As with hiring any employee or contractor, be sure to get the facts first. Ask these questions, and you’re sure to find a talented, hard-working and dependable writer with whom you can build a productive relationship.
So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.
What websites really need is better copy. And I don’t say that because I’m a writer.
The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.
So I have been doing some research over the past month in preparation for a new site I will be launching. And I hate to have to say it, but there are A LOT of bad websites out there. (No I will not featuring any in particular!).
What I am going to do though is share some big time NOs NOs in case any of you are in the midst of a project or considering a site revamp.
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The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
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