So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking.
What websites really need is better copy. And I don’t say that because I’m a writer.
The sad truth is that – in very general terms – the quality of web writing and copy is mediocre at best. I’m not calling for elegant prose. What I’m saying is that what your website reveals – in clear, well-placed words – influences what people think of you, your product, your company.
As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.
I can tell you from my first-hand experience that Twitter can be and is a transformational tool for your business. I have made more connections and built more relationships in a very short time through Twitter than I would have through years of the “old-school” means of networking.
And I think it is very important to note that not all of these connections resulted in an immediate paying client.
If you could ask a top Internet Marketing expert any question, what would it be?
Personally I want to know how to incorporate online video marketing into my current marketing plan. And that is why I have enlisted the assistance of Jay Estis. Jay is an online video master who has aided countless businesses in enhancing their brand and increasing their visibility with internet video marketing.
Consistently marketing your product or service is one way to increase profits. Email marketing campaigns are among the easiest and most effective ways for online businesses to promote their product or service. When you operate an online business, the emails you send take on special importance.
Consider your audience
Before you write one word of your email marketing message, you need to understand your target audience’s frame of mind. This will help you establish a rapport that allows them to trust you and like you enough to buy what you are selling. Use an autoresponder for email delivery
Emotion is a very important element of copywriting. If your words don’t appeal to your audience’s emotion, you won’t be able to sell a thing. People make purchases based on emotion even though they justify what they buy with logic.
So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking. 
As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.
