A tagline may very well be the single most important ad you will write about your business.

Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven words, that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how you are different.

These few words shoulder quite a heavy responsibility. What do they and should they do?

• Taglines should explain not only what you do, but also the result of what you do.
• A tagline is both a description/explanation and a promise/possibility.
• Some taglines are clever and witty, some are straightforward, some funny and some serious.
• A tagline should be interesting, memorable and easy to read aloud and silently.
• A tagline should not be so trendy that it doesn’t make sense next year. It should be positive.

Visually or graphically, your tagline is usually present with your logo and your business name. It should be used in all marketing materials, from your website to your printed material to your business card to your stationery.

As a copywriting company, we are always interested in new and innovative marketing ideas.

Setting yourself apart from the competition in such an advertising-saturated world is no easy task. The following are some creative examples of billboard advertising that do something very unique.

These so-called “Ambient Billboards” interact with the environment, making them more than just a standalone outdoor ad. They really reach out to those who see them, making a lasting impression and successfully conveying their marketing message.

This is precisely the sort of thing we strive for with in copywriting. Not necessarily being shocking to completely out of the ordinary, but connecting with potential customers on a level that goes beyond simply telling them about a product or service. It is our goal to help clients reach out beyond the superficial, to make their message meaningful, memorable and actionable.

This is a genius example of a billboard interacting with its environment. Not only does it make for an interesting billboard, the way that it interacts with its environment is directly related to the product, in this case suntan lotion.

An interesting concept, I love how they made the Jeep mockup look like a bug by simply opening its doors and putting matching surf boards on top (if that wasn’t obvious
to everyone)

An interesting take on these ambient billboards is actually changing the shape of the billboard itself to realize the concept. This is a perfect, although probably very expensive, execution of this idea.

As we continue to run out of advertising space in cities, many apartment buildings have begun selling ad space over windows. Generally I find this annoying/gaudy, but at least this one does it creatively, and recognizes that it is on a building inhabited by people.

Some of the best ambient billboards interact with individuals. This great example from The Economist does just this by conveying value through an interactive (idea) light bulb.

Simply Stunning. The paint even splashes on to another company’s ad.

Sorry if you have seen this one before, but this billboard was too cool to leave off the list.

The only problem with this one would be the upkeep, it probably doesn’t send a good brand image unless you mow the grass every day…

The more the interaction, the better the effect and the more memorable, although I think this one falls a bit short on incorporating meaning into the way it interacts with the environment

Conceptually genius, it would be even better if you got some sort of prize if you actually grabbed one of those brochures.

This billboard was not only a sensation on the streets of Tokyo with bystanders, it also became an online viral success. Two birds with one stone, and a lot of great publicity for Adidas.