Archive for the ‘blog’ Category

Turn your questions into blog posts

Tuesday, November 24th, 2009

Time for me to be honest, I sometimes get hung up on what to blog about for my own business. I think it is something that many business professionals struggle with. In an attempt to come up with something unique, fresh and thought-provoking, the feature topic is often times over analyzed.

We all know that most people read blogs because they are looking for tips, opinions, or answers to a problem they are up against. They want to read something that is written by someone that has experience and passion about the topic.

Session 5 with Denise Wakeman, Do It Yourself Marketing Teleseminar Series Wrap-Up

Tuesday, February 17th, 2009

Session 5: Denise Wakeman, Boost Your Biz with a Blog: It’s Not an Option Anymore! How to Build a Professional Blog that Turns Prospects into Clients…

Blog Writing Basics (Part 2 of 2)

Monday, December 22nd, 2008

Blogging can really promote your business.

But before you worry too much about promoting your products or services, you should first focus your blog writing on bringing value to your readers. That means making an effort to share valuable information your readers can use whether they choose to make a purchase from you or not.

What’s an optimized press release?

Wednesday, October 29th, 2008

I get more questions about writing press releases than just about anything else. (Maybe blogs, too.)

Do you know what an optimized press release is? Have you ever written one?

It’s still the case that most people don’t understand why or how a press release is optimized. Without getting too deep into why you MUST make friends with the search engines (and by search engines I mean Google and Yahoo!), here is the most important thing to keep in mind when writing your releases:

To Be A Blogger, You Need To Think Like A Blogger.

Wednesday, September 17th, 2008

1) Monitor industry and trade sites within your industry.

2) Follow the news in your industry. Know what’s happening, what’s considered a trend, what everyone is talking about.

3) Always be on the lookout for blog collaborators, alliances and potential JVs. Other bloggers out there, whether in your industry or a related area, are your best potential partners and sources of ideas and future business.

4) Hang out where your potential customers hang out.

Are You Improving Your Marketing?

Monday, September 15th, 2008

In case you haven’t noticed, it’s a bloggy, blog world out there. Blogs are in fact everywhere. They are an intricate part of business and of the Internet presence of corporations and individuals.

Why? Because they are one of the most effective and economical forms of Internet marketing available today. The very reasons your competitor has a blog are the very reasons you should as well.

Got Marketing Perspective?

Monday, June 23rd, 2008
You know when you’re so focused on something that you may lose sight of what it really is or of how important it really is (or isn’t) in the grand scheme of the world?

I got a great dose of perspective the other day. My 8-year-old daughter has an e-mail address. Her e-mail is included on this subscriber list. Recently, she received an e-mail with tips on blogs and blog writing.

She sent me back an e-mail that read like this: So….I guess BLOGS are IMPORTANT?????

That gave me a good laugh. It reminded me that while what I do is important, and, I like to think, helps others succeed, sell more, realize their dreams and learn something new as much as possible, the truth is, most of us aren’t finding the cure to cancer. We take ourselves seriously, as we should, but it’s just too seriously at times.

Taking a step back and drinking a big mug of perspective will make you much better and much more successful at what you do. So….remember….and this is very important: blogs are very IMPORTANT!!!

Anatomy of a blog entry (a good blog entry)

Thursday, April 3rd, 2008
Blogs are everywhere, and some 100,000+ blogs are being created EVERY DAY! (In September 2007, Technorati reported it was tracking 106+ million blogs.)

In my humble opinion, your blog entry and together as a group, your entries, are what make or break you. So, the anatomy of your blog entry is crucial, right?

Here are MY PERSONAL beliefs (based on professional experience and real results) on what a blog entry should and shouldn’t be:

  • An ideal blog entry is made up of 150 to 200 words. You have more to say on the topic? No problem – break it up into parts (1 of 3, 2 or 3, 3 of 3, etc.).