Time for me to be honest: It is NOT EASY to write for your blog. The actual writing is doable, but the frequency and constant feeding of information and content to your blog is, well, constant and never-ending.
I think feeding the content beast is something that many business professionals struggle with. In an attempt to come up with something unique and fresh, the feature topic is often times over analyzed, and other good topics are ignored.
Most people read blogs because they are looking for tips, opinions or advice on an issue they are dealing with. They want to read something that is written by someone that has experience and passion about the topic. They want answers!
So a few tips when writing your next or your first blog:
• Be honest and authentic.
• Start with something you are passionate about.
• Stick to the topic and keep it narrow in focus.
• Consider who you want to read your blog and try to speak to them.
• Read and monitor industry articles that interest you for motivation. Was there information that you felt should have been included? If so, make that piece of information your next topic.
• If you come across a business problem and have difficulty finding resolution, turn your experience of finding the answer into a blog post. It may prompt dialogue between yourself and colleagues, as well as potential clients, resulting in great networking potential.
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Time for me to be honest, I sometimes get hung up on what to blog about for my own business. I think it is something that many business professionals struggle with. In an attempt to come up with something unique, fresh and thought-provoking, the feature topic is often times over analyzed. 
