Archive for the ‘blog ghostwriting’ Category

Are You Improving Your Marketing?

Monday, September 15th, 2008

In case you haven’t noticed, it’s a bloggy, blog world out there. Blogs are in fact everywhere. They are an intricate part of business and of the Internet presence of corporations and individuals.

Why? Because they are one of the most effective and economical forms of Internet marketing available today. The very reasons your competitor has a blog are the very reasons you should as well.

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Posted in blog, blog content, blog ghostwriting, blogging, business, seo, writing for blogs, writing for the web | Comments

Got Marketing Perspective?

Monday, June 23rd, 2008
You know when you’re so focused on something that you may lose sight of what it really is or of how important it really is (or isn’t) in the grand scheme of the world?

I got a great dose of perspective the other day. My 8-year-old daughter has an e-mail address. Her e-mail is included on this subscriber list. Recently, she received an e-mail with tips on blogs and blog writing.

She sent me back an e-mail that read like this: So….I guess BLOGS are IMPORTANT?????

That gave me a good laugh. It reminded me that while what I do is important, and, I like to think, helps others succeed, sell more, realize their dreams and learn something new as much as possible, the truth is, most of us aren’t finding the cure to cancer. We take ourselves seriously, as we should, but it’s just too seriously at times.

Taking a step back and drinking a big mug of perspective will make you much better and much more successful at what you do. So….remember….and this is very important: blogs are very IMPORTANT!!!
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Posted in blog, blog content, blog ghostwriting, blogging, marketing, online marketing, small business marketing | Comments

How do you know what to blog about?

Sunday, June 1st, 2008
Time for me to be honest: It is NOT EASY to write for your blog. The actual writing is doable, but the frequency and constant feeding of information and content to your blog is, well, constant and never-ending.

I think feeding the content beast is something that many business professionals struggle with. In an attempt to come up with something unique and fresh, the feature topic is often times over analyzed, and other good topics are ignored.
Most people read blogs because they are looking for tips, opinions or advice on an issue they are dealing with. They want to read something that is written by someone that has experience and passion about the topic. They want answers!
So a few tips when writing your next or your first blog:

• Be honest and authentic.

• Start with something you are passionate about.

• Stick to the topic and keep it narrow in focus.

• Consider who you want to read your blog and try to speak to them.

• Read and monitor industry articles that interest you for motivation. Was there information that you felt should have been included? If so, make that piece of information your next topic.

• If you come across a business problem and have difficulty finding resolution, turn your experience of finding the answer into a blog post. It may prompt dialogue between yourself and colleagues, as well as potential clients, resulting in great networking potential.
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Posted in blog content, blog ghostwriting, writing for blogs | Comments

Get It In Writing featured in the Christian Science Monitor

Wednesday, February 27th, 2008

Get It In Writing’s Allison Nazarian is interviewed in a January 11, 2008, Christian Science Monitor article entitled, “Meet the fake Steve Jobs… … and several other satirists blogging in the guise of famous CEOs as interest in captains of industry grows.”

Amazing how P.R. works: We didn’t even know this article exsited until one month after it ran!

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Posted in blog, blog ghostwriting, ceo blogs | Comments

Unattended Blog Syndrome

Monday, January 28th, 2008

One day, a client I was speaking with used the term “unattended blog” to refer to the many blogs, including his, that had been completely and utterly ignored and, well, unattended to.

How many of you have fallen victim to Unattended Blog Syndrome (UBS) — the ailment that occurs after you have created your business blog and immediately following the realization that this is a creature with a never-ending appetite for words, messages and ideas?

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Posted in blog, blog ghostwriting, blogging, unattended blog syndrome | Comments

Blog Ghostwriting: My first Wikipedia entry!

Sunday, August 5th, 2007

As a copywriter, I get asked about all sorts of marketing-, sales- and advertising-related writing assignments and projects. Lately, I have been approached a couple of times about writing for Wikipedia, the online free encyclopedia that is open to all for writing and editing.

This kind of writing is not salesy or full of hype (in fact, that kind of writing will get you banished to a Wikipedia Timeout!). This kind of writing is longer form, informative, newsworthy and factual, just like the encyclopedias that used to be found only in libraries or in the 26-volume set on your parents’ (or your) bookshelves.

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