Archive for the ‘bullet use in web copy’ Category

How to develop optimized copy that engages your readers

Sunday, January 4th, 2009

Do you want to get your target audience’s attention?

Then you’ve got to give them the information they’re looking for and get it ranked well on the web so that they can find it.

You can have the best copy in the world, but if it isn’t indexed by the search engines, your readers won’t find it. Providing readers with optimized web copy that engages them with valuable content will keep them coming back for more.

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Posted in allison nazarian, bullet use in web copy, business writing, get it in writing, web content, writing for the web, writing optimized web content | Comments

Use Bullet Points for Readable Copy

Saturday, December 6th, 2008

Bullet points are an important technique often used in strong copywriting — they help increase readability and add impact.

Bullet points are typically used to draw attention to important information within headlines and sub headlines. Instead of presenting the information in long, dense paragraphs that make it hard to pick out important facts, bullet points are often short phrases used to list features so that they stand out.

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Posted in bullet use in web copy, copywriting, process of business writing, web content, web copy | Comments