Do you want to get your target audience’s attention?

Then you’ve got to give them the information they’re looking for and get it ranked well on the web so that they can find it.

You can have the best copy in the world, but if it isn’t indexed by the search engines, your readers won’t find it. Providing readers with optimized web copy that engages them with valuable content will keep them coming back for more.

Just keep a few important points in mind when writing:

1) Research keywords and keyword phrases to optimize your copy

It pays to research keywords first to find out which ones get the best results in search engines. Use them in the title, the first sentence or sub-headline and at the end of your copy for best results.

2) Don’t stuff your copy full of keywords

Many writers overdo adding keyword to their copy thinking it will get them a higher position in the search engines results. But search engines label overstuffed content as spam. You can best optimize your copy by sprinkling just a few keywords throughout.

3) Provide value

Don’t make your copywriting all about selling your product or service. Give your readers benefits and important information that matters to them whether they decide to purchase from you or not.

Technorati Tags: Allison Nazarian, writing for the web, keyword research, optimized web content, seo writing

Bullet points are an important technique often used in strong copywriting — they help increase readability and add impact.

Bullet points are typically used to draw attention to important information within headlines and sub headlines. Instead of presenting the information in long, dense paragraphs that make it hard to pick out important facts, bullet points are often short phrases used to list features so that they stand out.

Your bullet point strategy
Bullet points are not only easy to scan, they can also encourage scanning readers to go back and read the details of your copy if something in the bulleted list catches their attention.

Make sure the information in your bulleted lists is interesting and provide your reader with useful information. Think of them as mini headlines.

Here are a few tips for using bullet points in your copy:

• Use bullet points to show readers a list of clear promise or benefit.
• Avoid bullet clutter: Don’t try to turn your bullet point list into an outline with lots of sub-titles and sub-bullets. The purpose of bullet points is to provide clear, easy to read information that is easy to understand – not confusing.
• Stay relevant. The information listed in your bullet points should be related.

Be strategic when using bullet points. They encourage people to continue reading your content if used wisely, but can backfire if you use weak information.

Technorati Tags: copywriting, process of business writing, web copy, web content, Allison Nazarian