I’ve been thinking a lot lately (OK…I am always thinking about this kind of stuff) about what success really means to me.
I speak for myself, of course, when I say that success is largely defined by this one word: CHOICE.
To me, success has a lot to do with freedom. Freedom is about CHOICE.
Do you ever have anxiety over the success of a business project, meeting or goal? Because you are human, I am guessing your answer is undoubtedly yes. And although I am much better today at managing this type of anxiety than in years past, I must admit that I still do have a few sleepless nights from time to time.
I don’t know about you, but the summer is flying by for me here in South Florida. My kids have already been out of school for about 8 weeks and the first day of school (in mid-August) is right around the corner.
Before the summer, I set all kinds of goals for myself, from launching a copywriting site for VAs (which is done! VAs check it out: http://www.copywritingforvas.com/) to walking for an hour every summer morning (ummm….hasn’t happened yet). As I told you in a previous post, I count on the summer to be a time for new work, great projects and growth – I shun the summer slowdown and hope you do, too!
It’s inevitable. Every year, around February or March, people start anticipating a business “summer slowdown.” They’re the same folks who talk about a “slow December” starting sometime in mid-October. Then they put off doing anything of substance until mid-January because, they reason, things are dead for a good few weeks from start of the slow December. You can certainly talk a slowdown or a slow period or a lull in business into being, but why would you want to?
Even with the best product, incredibly well written web copy and a killer position on the search engines, your competitors are still just one click away. If a website visitor isn’t convinced of credibility, they will undoubtedly move on to another site.
The best ways to establish credibility and convince visitors, your potential customers, that your expertise is valuable:
• Provide your credentials. This will establish you as an authority in the market.
Perhaps when you were in a high school or college English or writing class, your instructor talked a lot about “finding your voice.” In creative writing and other more personal writing styles, finding and using your own voice is very important.
But… (and you knew there would be a ‘but’), your personal voice has no place in your marketing copy. No place.
As I told you last week, today is the launch of the Platinum JV of which I am a part.
What is the Platinum JV? Very simply it is a group of 10 Internet-based entrepreneurs who decided to pool our expertise and give away 10 e-products (mostly e-books) for free.
Yes, for free.
Really…for free.
(Click here to view the press release.)
Ready to tap into these products and the accompanying expertise? Click here to begin downloading immediately.
In my last post, I gave you the first three of my “art of the relationship” tips. Here are the next three:
Remember their human needs. No, I don’t mean anything that personal. We are all emotional beings who want to feel appreciated and loved (bring out the violins). Your clients are no different. Thank them when necessary, tell them how much you enjoy your relationship with them or how much you respect them in their business. A little goes a long way!
New Release
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