Archive for the ‘business press release’ Category

Tips for writing optimized press releases, part 2

Friday, January 16th, 2009

Optimized press releases can quickly help you achieve impressive search engine visibility for the keywords you choose. Once you have figured out your search engine optimization priorities, it’s time to put together your release.

The technical parts of your optimized press release will include:
• Title
• Summary
• Body
• About the company
• Press contact

Your optimized press release title

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Posted in allison nazarian, business press release, business press release content, business writing process, optimized press release, writing a press release | Comments

What’s an optimized press release?

Wednesday, October 29th, 2008

I get more questions about writing press releases than just about anything else. (Maybe blogs, too.)

Do you know what an optimized press release is? Have you ever written one?

It’s still the case that most people don’t understand why or how a press release is optimized. Without getting too deep into why you MUST make friends with the search engines (and by search engines I mean Google and Yahoo!), here is the most important thing to keep in mind when writing your releases:

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Posted in allison nazarian, blog, blogging, business press release, copywrite u, get it in writing, optimized press release, writing a press release | Comments