Archive for the ‘business press release content’ Category

Tips for writing optimized press releases, part 2

Friday, January 16th, 2009

Optimized press releases can quickly help you achieve impressive search engine visibility for the keywords you choose. Once you have figured out your search engine optimization priorities, it’s time to put together your release.

The technical parts of your optimized press release will include:
• Title
• Summary
• Body
• About the company
• Press contact

Your optimized press release title

Tips for writing optimized press releases, part 1

Wednesday, January 14th, 2009

An optimized press release is an invaluable promotional tool for a business today. Optimized press releases use targeted keywords (see my recent post for tips on generating keywords) and hyperlinks to increase traffic to your website, get you higher ranking in search engines and get better exposure.

Before you start writing

When you are writing an optimized press release, ask yourself these questions first:

• How does this release work with my company’s current search optimization and search marketing strategies?

How to create more, more and more copy and content for your website and blog

Monday, November 3rd, 2008

The key to creating content (copy) for your website, blog and press materials is to consider your audience.

You must give your readers fresh, useful, newsworthy information that they’ll use.

  • Determine what topics will interest them.