Archive for the ‘business relationships’ Category

Relationships will make the difference in your copywriting business

Tuesday, September 15th, 2009

As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.

I can tell you from my first-hand experience that Twitter can be and is a transformational tool for your business. I have made more connections and built more relationships in a very short time through Twitter than I would have through years of the “old-school” means of networking.

And I think it is very important to note that not all of these connections resulted in an immediate paying client.

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Posted in allison nazarian, business relationships, business writing, copywriting 101, copywriting for marketing, marketing | Comments

Relationship building…and building…and building

Friday, October 3rd, 2008

Building relationships within the context of your business take many things, not least of all:

  • Consistency: One phone call, e-mail or project does not a relationship make.  

  • Sincerity: Let’s put it this way: insincerity can be spotted a mile away!

  • Building (not burning) bridges: Today may not be the day you and someone else make it happen, but you should always be building, preparing and developing the business land for future positive and profitable harvests.

  • Courage: It’s not always easy to “put yourself out there” in business. But as they say (and as I try to remind myself): Feel the fear and do it anyway. Sticking with what you know is appealing, but not always the clearest road to success. Get out of your comfort zone!

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Posted in business, business building, business relationships, productivity in business | Comments

What’s in a business relationship?

Friday, September 26th, 2008


If you receive the Get It In Writing newsletter, you likely have noticed that each issue ends with what I think is a particularly inspirational quote. In fact, many times I first find the quote and then build my topic of the week around that quote.

In a recent issue, the quote, by John D. Rockefeller read like this: “A friendship founded on business is better than a business founded on friendship.”

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The Gift Of Mentoring Others In Our Field

Thursday, July 31st, 2008

I don’t know about you, but the summer is flying by for me here in South Florida. My kids have already been out of school for about 8 weeks and the first day of school (in mid-August) is right around the corner.

Before the summer, I set all kinds of goals for myself, from launching a copywriting site for VAs (which is done! VAs check it out: http://www.copywritingforvas.com/) to walking for an hour every summer morning (ummm….hasn’t happened yet). As I told you in a previous post, I count on the summer to be a time for new work, great projects and growth – I shun the summer slowdown and hope you do, too!

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Posted in answers, business advice, business building, business relationships, copywriting, mentoring, networking, questions | Comments

The Art of the Relationship

Sunday, February 24th, 2008

I had a few interesting “situations” this week. All were slightly uncomfortable, all tested me, all made me angry (at least for a fleeting moment) but all, at the end of the day, were great learning experiences.

What I have learned is that it is precisely in that incredibly frustrating, perhaps fed-up or awkward moment that we (or at least I) have to step outside of ourselves and see things for what they are rather than blow this up into the biggest deal ever. More than that, we need to remember that this instant, while not so much fun, is a lesson, sometimes a very valuable one.

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Posted in business relationships, relaltionships | Comments

The Art of the Relationship (Part 2 of 2)

Tuesday, February 19th, 2008

In my last post, I gave you the first three of my “art of the relationship” tips. Here are the next three:

Remember their human needs. No, I don’t mean anything that personal. We are all emotional beings who want to feel appreciated and loved (bring out the violins). Your clients are no different. Thank them when necessary, tell them how much you enjoy your relationship with them or how much you respect them in their business. A little goes a long way!

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Posted in business advice, business relationships, relaltionships | Comments

The Art of the Relationship (Part 1 of 2)

Tuesday, February 19th, 2008

True or false: Your clients and the relationships you foster with them are the most important aspect of your business. (Obviously true.)

Through good working relations, you not only can generate more business, but credibility and visibility (and ultimately profitability) that money really can’ buy.

By extending them the courtesy of open communication and meaningful attention, you ultimately develop a strong relationship. There are a few “musts” that I live by with all clients no matter how “big” or “small” they are. What really blows my mind is that not all businesses abide by these basic tenets.

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