For those of you that could relate to my last post, Don’t even think about writing for the web, I wanted to discuss the importance of hiring a copywriter.
Finding quality writers is no easy task. As with hiring any employee or contractor, be sure to get the facts first. Ask these questions, and you’re sure to find a talented, hard-working and dependable writer with whom you can build a productive relationship.
Over the last two weeks, I have emphasized the importance of focusing on your target marketing, what they have for hot buttons and pain points and how your copy needs to be centered on the solutions they need.
So once you have gone through the pre-writing process (with thorough research) and you embark on the act of writing marketing copy, I have a tip for you. It involves passive and active sentence structure, something you likely haven’t even given a thought.
In the last post we discussed the importance of market research and appealing to your target market (not yourself) when crafting a sales message.
So once you do the research and gather the essential information about your market’s “hot buttons” (pain points), how do you bring your message together?
Again, do not forget that IT IS ALWAYS ABOUT YOUR MARKET not about you or even the product or service you are selling.
As consultants, coaches, authors, or entrepreneurs, we are all in the same boat. We understand that having a clear and effective action plan for how to use social media can truly make the difference in gaining effective clients and contracts for our business.
I can tell you from my first-hand experience that Twitter can be and is a transformational tool for your business. I have made more connections and built more relationships in a very short time through Twitter than I would have through years of the “old-school” means of networking.
And I think it is very important to note that not all of these connections resulted in an immediate paying client.
My copywriting mentor and business partner, Harlan Kilstein, shares some great insight into why so many copywriters struggle to get paid. Take a listen, it is amazing advice for copywriters at all skill levels.
In a dream scenario, you’d be so overwhelmed with assignments for copywriting that you’d have to find an outsourcer just to handle your immense workload. In the real world, most copywriters are struggling to find enough clients to keep a steady paycheck going. So why would they give up any of their hard-won assignments to outsourcers?
There are several scenarios in which outsourcing makes a lot of sense, even if you don’t have an overloaded plate.
This double-whammy headline does two things: it asks a question, and it creates curiosity. As a copywriter, you’re probably thinking, “Of course I don’t throw my best copy away. My best copy goes to my clients for their websites and promotional materials. Why would anyone throw away their best copy?”
New Release
Get Your Copy Today
Includes: (2) Bonuses
valued at $100
8 Copywriting Secrets
Guaranteed To Grow Your Business + bonus e-newsletter
We will NEVER rent, sell or trade your name and e-mail address. Guaranteed!
The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
You are currently browsing the archives for the business writing category.