The Copywriting Store » business

Relationship building…and building…and building

admin — Fri, 03 Oct 2008 15:46:00 +0000

Building relationships within the context of your business take many things, not least of all:

Consistency: One phone call, e-mail or project does not a relationship make.

Sincerity: Let’s put it this way: insincerity can be spotted a mile away!

Building (not burning) bridges: Today may not be the day you and someone else make it happen, but you should always be building, preparing and developing the business land for future positive and profitable harvests.

Courage: It’s not always easy to “put yourself out there” in business. But as they say (and as I try to remind myself): Feel the fear and do it anyway. Sticking with what you know is appealing, but not always the clearest road to success. Get out of your comfort zone!

Technorati Tags:business relationships, business building, productivity in business

Are You Improving Your Marketing?

admin — Tue, 16 Sep 2008 00:45:00 +0000

In case you haven’t noticed, it’s a bloggy, blog world out there. Blogs are in fact everywhere. They are an intricate part of business and of the Internet presence of corporations and individuals.

Why? Because they are one of the most effective and economical forms of Internet marketing available today. The very reasons your competitor has a blog are the very reasons you should as well.

Blogs are the perfect place to show off knowledge and expertise, available products, affiliate relationships, market news, industry trends and much, much more IF (and this is a big IF) they are updated regularly with relevant content.

All too often, blogs are neglected shortly after their creation. And let me tell you, as someone who visits countless blogs over the course of a work-week, there is nothing worse than visiting a blog that hasn’t been updated in months, or even worse, a blog that not only isn’t current, but doesn’t contain information that is relevant to the intended purpose of the blog. (Or is too pushy, or not professional or in some way “off.”)

My advice: Level the playing field and establish a blog for your business. If you already have a blog, work it! If and when you do this right and update regularly with relevant content, you will see the results through increased Internet traffic, inquiries and eventually in sales.

Technorati Tags – blog content,blog writing,writing for the web,seo,
writing for blogs

What Summer Slowdown?

admin — Tue, 22 Jul 2008 19:06:00 +0000

It’s inevitable. Every year, around February or March, people start anticipating a business “summer slowdown.” They’re the same folks who talk about a “slow December” starting sometime in mid-October. Then they put off doing anything of substance until mid-January because, they reason, things are dead for a good few weeks from start of the slow December. You can certainly talk a slowdown or a slow period or a lull in business into being, but why would you want to?

Just like those who refuse to operate under the shadow of a recession (or whatever word they put on it), I, too, am not interested in focusing on all the potential slowdowns and lulls that can come my way. (Not to downplay high gas prices, unemployment records and everything else that is making times tough for people.) BUT….to me, marketing, and success in general, is about focusing on what you want and on where you want to be – not on all of the potentially not-so-great things that can (and, yes, do) happen.

I’m not saying you, or I or anyone else is immune to significant trends or to anything else that affects the masses. But why base your life (or your business) on a fear-based approach? Why not expect the best? I do…and I get it, too – no matter what the season.

productivity in business
marketing
business advice

Platinum Joint Venture Bonus Giveaway

admin — Tue, 01 Apr 2008 12:10:00 +0000

As I told you last week, today is the launch of the Platinum JV of which I am a part.

What is the Platinum JV? Very simply it is a group of 10 Internet-based entrepreneurs who decided to pool our expertise and give away 10 e-products (mostly e-books) for free.

Yes, for free.

Really…for free.

(Click here to view the press release.)

Ready to tap into these products and the accompanying expertise? Click here to begin downloading immediately.

Also, feel free to send this link to anyone and everyone you know, work with, live near, like and have heard of: http://www.kathleengage.com/jvplatinum.htm

Seven essential components of a billion dollar company

admin — Sat, 01 Dec 2007 02:19:00 +0000

Courtesy of my client and friend, Alin Lozada. Even if you’re not intent on becoming a billion dollar company, there are some good nuggets of advice here. If you know the original source of this list, let me know and I will properly attribute it:

Here are the 7 essential components that make up a billion dollar company.

Create and sustain a breakthrough value proposition.
Exploit a high-growth market.
Focus relentlessly on cash flow.
Leverage big brother alliances.
Pack your board with industry experts.
Use blue-chip customers to gain credibility.
Build an inside-outside leadership team.