Archive for the ‘call to action’ Category

How to use embedded commands in your copywriting

Sunday, January 11th, 2009

Web copywriting is expected to get your readers to respond to your call to action. Whether you want them to call your business, subscribe to your newsletter or buy your product or service, you need to find a way to generate a response. Using embedded commands in your copywriting can help. You can casually write a sentence that motivates your readers to take the action you want by using some very effective psychological tactics.

Using presuppositions

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Posted in allison nazarian, book marketing, call to action, copywriting, copywriting with commands, selling | Comments

Writing a Call to Action that Gets Results

Monday, December 8th, 2008

When you are writing marketing material, the right call to action can make all the difference.

No matter what you are selling, your call to action should be as specific as possible and written for your audience. Your goal is to motivate them to buy what you’re selling.

Know what you want them to do
You have to know what you want your customers to do to get the results you expect. Do you want them to download a free report? Buy something? Visit your website? Make sure that your intentions are clear.

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Posted in Internet Marketing, allison nazarian, call to action, marketing, marketing copy, process of business writing | Comments