Archive for the ‘Dave Evans’ Category

Session 1 With Dave Evans, Do It Yourself Marketing Teleseminar Series Wrap-Up.

Tuesday, February 10th, 2009

Session 1: Dave Evans, Author of Social Media Marketing An Hour A Day

  • Amazing example of integration of social media into marketing is The Brooklyn Musuem

  • Listening is for everyone, we can all be better listeners

  • Make sure social media is OK in your industry — regulatory issues matter!

  • When starting social media program, look @ biz objectives & audience. Sounds obvious, but many overlook this

  • When starting social media program, determine if you can handle someone who doesn’t like you

  • Look at all social media measurement platforms/techniques & find what makes sense for you

  • Your gut as a marketer is hugely powerful

  • Social media is “really really measurable”

  • In terms of metrics, Social Media IS very measurable,

  • Game changer for social media = Consideration Phase

  • To start in social media: Just start by listening

  • Social media is more realistic, viewing our attention as limited resource

  • Tradional media = interruptions, Social media = conversation, Do they work together?

  • Social media +marketing: mutually exclusive? No

  • Better term: Social Media-based Marketing

  • Is there a key to getting social media right? Yes: Disclosure & Transparency

  • Coming out of the purchase funnel is an actual experience that drives a conversation

Learn more about Dave Evans at http://www.ReadThis.com

Don’t miss out on this amazing teleseminar.

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Posted in Dave Evans, Internet Marketing, allison nazarian, online marketing, social media, social network | Comments

Are your online marketing efforts producing results?

Tuesday, February 3rd, 2009

If not, then it is time to face the fact that much of what you’ve learned about marketing on the Internet is dead wrong.

Yes, it’s true. But you can change all that by signing up for the 2009 Do-It-Yourself Marketing Series featuring these TOP ONLINE MARKETING EXPERTS: Kathleen Gage, Dave Evans, Craig Cannings, Willie Crawford, Aaron Kahlow,Denise Wakeman, MaryPat Kavanaugh, Scott Stratten, Kevin Houchin, Wendy Y. Bailey, Jack Bastide, Paulette Ensign, Suzanne Evans, Margie Fisher, Jay Estis, Kathryn Hendershot, Linda Claire Puig, Peter Wailes, Shel Horowitz and Sydni Craig Hart.

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Posted in Dave Evans, Denise Wakeman, Jack Bastide, Kathleen Gage, Margie Fisher, MaryPat Kavanaugh, Peter Wailes, Scott Stratten, Shel Horowitz, Suzanne Evans, Willie Crawford | Comments

Want 16 hours of marketing training for $6/hr?

Wednesday, December 17th, 2008

Welcome to the 2009 Do-It-Yourself Marketing Telseminar Series.

Beginning in January, once every month of 2009 (as well as once a quarter as a special bonus) I will be interviewing some of the world’s top experts on the latest tips, tools and trends of marketing, sales, P.R., advertising and social media, all with one goal: To give you high quality, actionable information that will put money in your pocket .

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Posted in Aaron Kahlow, Craig Cannings, Dave Evans, Denise Wakeman, Jay Estis, Kathleen Gage, Linda Claire Puig, MaryPat Kavanaugh, Paulette Ensign, Suzanne Evans, Sydni Craig-Hart, Willie Crawford | Comments