Archive for the ‘features and benefits in marketing’ Category

An easy checklist for determining whether a marketing vehicle is suitable for your campaign

Wednesday, December 24th, 2008

 Exposure. Look at what kind of exposure you are looking for and how a particular vehicle can get you that exposure. For instance, a website or a blog is open, accessible and available to anyone, anywhere, any time, 24/7/365.

 Suitability. Is this means of marketing actually suitable to your target market’s needs and habits? And for that matter, is it suitable for the image and message you are aiming for?

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Posted in Internet Marketing, content marketing, features and benefits in marketing, low-budget marketing | Comments

Understanding the Difference between Features and Benefits

Wednesday, December 10th, 2008

Distinguishing the difference between features and benefits can be a challenge for many business owners and do-it-yourself copywriters and marketers.

But understanding the differences could drastically increase your sales. The features describes your product or service, while the benefits describes how the product or service can help your customers solve a problem.

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Posted in allison nazarian, copywriting for marketing, features and benefits in marketing, marketing copy, marketing research | Comments