Then you will want to meet my friend and colleague, Suzanne Evans.
Suzanne has agreed to do a LIVE business makeover call on January 22nd where YOU can apply to get a 2009 Business Makeover on the spot! She will be choosing two businesses to focus on, and believe me, if you are not chosen, YOU will want to be on the call anyway. She will offer a Q&A session and will be giving tips for every business owner!
An optimized press release is an invaluable promotional tool for a business today. Optimized press releases use targeted keywords (see my recent post for tips on generating keywords) and hyperlinks to increase traffic to your website, get you higher ranking in search engines and get better exposure.
Before you start writing
When you are writing an optimized press release, ask yourself these questions first:
• How does this release work with my company’s current search optimization and search marketing strategies?
Do you want to get your target audience’s attention?
Then you’ve got to give them the information they’re looking for and get it ranked well on the web so that they can find it.
You can have the best copy in the world, but if it isn’t indexed by the search engines, your readers won’t find it. Providing readers with optimized web copy that engages them with valuable content will keep them coming back for more.
Sounds like a simple approach, right? Maybe someone (a parent or teacher, perhaps) gave you similar advice years ago.
In marketing and with your copywriting, this is also very powerful advice. Why pretend to be something you’re not, or confuse your market so much they don’t know who you are or try too hard to be like everyone else?
Here are some tips to do what you say and say what you mean in your marketing:
I get more questions about writing press releases than just about anything else. (Maybe blogs, too.)
Do you know what an optimized press release is? Have you ever written one?
It’s still the case that most people don’t understand why or how a press release is optimized. Without getting too deep into why you MUST make friends with the search engines (and by search engines I mean Google and Yahoo!), here is the most important thing to keep in mind when writing your releases:
Just because you have choices doesn’t mean you are always making the right ones, right?
I thought about some areas in my business where I sometimes struggle to make the right choices and I have a feeling they may also resonate with you:
* Money
* Clients
* Time
* Area of expertise
Sound familiar?
The next time you are faced with a tough choice in one of these areas give the following some consideration:
New Release
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The Wall Street Journal
INC Magazine
WomenEntrepreneur.com
Christian Science Monitor
Fortune Small Business
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