Archive for the ‘identify market’ Category

It is always about your market (Part 2)

Friday, September 25th, 2009

In the last post we discussed the importance of market research and appealing to your target market (not yourself) when crafting a sales message.

So once you do the research and gather the essential information about your market’s “hot buttons” (pain points), how do you bring your message together?

Again, do not forget that IT IS ALWAYS ABOUT YOUR MARKET not about you or even the product or service you are selling.

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Posted in Uncategorized, business writing, copywriting, copywriting 101, copywriting for marketing, copywriting tips, identify market | Comments

It is always about your market

Tuesday, September 22nd, 2009

Do you ever wonder where an idea starts and how some grow while others never take root and die a fast (or slow) death?

Even if you think you have the greatest idea (or greatest product or service for that matter), it means nothing unless its intended audience thinks the same.

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Session 6 with Sydni Craig-Hart, Do It Yourself Marketing Teleseminar Series Wrap-Up

Thursday, February 19th, 2009

Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money

  • Your target market has more than one problem — has many problems

  • Use lower prices products as lead generators

  • Use PostItNotes to document your system – becomes Table of Contents and chapters of your product

  • Look at yourself not w/professional title but as a PROBLEM SOLVER

  • Step 1 for creating info product that sells: identify market

  • Information products trump the ‘trading dollars for services’ model

  • An information product is a packaged learning system

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)

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Posted in Internet Marketing, Sydni Craig-Hart, identify market, information marketing, information products, online marketing | Comments