Archive for the ‘information marketing’ Category

Session 6 with Sydni Craig-Hart, Do It Yourself Marketing Teleseminar Series Wrap-Up

Thursday, February 19th, 2009

Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money

  • Your target market has more than one problem — has many problems

  • Use lower prices products as lead generators

  • Use PostItNotes to document your system – becomes Table of Contents and chapters of your product

  • Look at yourself not w/professional title but as a PROBLEM SOLVER

  • Step 1 for creating info product that sells: identify market

  • Information products trump the ‘trading dollars for services’ model

  • An information product is a packaged learning system

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)

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Posted in Internet Marketing, Sydni Craig-Hart, identify market, information marketing, information products, online marketing | Comments

How to get your hands on a dose of marketing perspective?

Friday, June 27th, 2008

Here are my commandments on how to keep your eye on the big picture even as you are so focused on your own slice of the business world:

» Read, read, read. When it comes to your market, your industry and what you know, there is no such thing as too much information, too much knowledge.

» Know thy audience and know thy competitors. “Nuff said.

» Don’t be 24/7/365. Take time, schedule it if you need to, to focus on something not related to your business.

» Keep it humble. Don’t assume, talk to others, ask questions and always be prepared to change your mind and your plan.

» Be real. You’re important and what you do is important but there’s a whole world of important people and businesses and causes out there.
Permanent link to this post (136 words, 1 image, estimated 33 secs reading time)

Posted in information marketing, marketing, marketing research, small business marketing | Comments

Market From A Position of Strength

Thursday, June 19th, 2008
I was reading (re-reading, actually) a great book over the weekend: Soar With Your Strengths. It’s all about how our teachers, our bosses and we ourselves are often so focused on improving weaknesses and changing natural tendencies that we neglect to focus on what makes us great, unique and powerful: our strengths.
“The goal,” the book says, “is to manage weaknesses so that the strengths can be freed to develop and become so powerful they make the weaknesses irrelevant.” By focusing on real strengths, people, their teams and their businesses will excel in ways never before imagined. By focusing on weaknesses, you will constantly be trying to explain away, make excuses and be something you really aren’t.

The same can be said for your marketing efforts. All too often, I see so much time and effort spent on trying to be something you aren’t. Why focus on what your business does just OK or a niche that you really don’t own? Focus on what works, on what makes you powerful and, ultimately, on the true value you offer your potential clients.

And speaking of strengths in marketing, I hope you consider your website to be a strength, an asset. But what are you doing beyond your website? Read my most recent post below, Beyond Your Website, to learn what you should be doing to build on the strength of your website.
Permanent link to this post (232 words, 1 image, estimated 56 secs reading time)

Posted in Internet Marketing, information marketing, making mistakes, online marketing, small business marketing | Comments

Content, The Key To A Successful Marketing Strategy (Part 2 of 2)

Monday, June 9th, 2008

In the last post, we talked about how a successful marketing strategy is centered on content. Determining exactly what content to focus on is 100% dependent upon your target audience.

A few questions to ask yourself before mobilizing your next marketing plan,

  1. Who is my target audience and ideal client?

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Posted in information marketing, marketing, seo copywriting, web content | Comments

Content, The Key To A Successful Marketing Strategy (Part 1 of 2)

Thursday, June 5th, 2008

It is likely safe to assume that everyone understands the true purpose of marketing.
  1. Attract attention to your brand and company.

  2. Gain more business and/or increase sales.

  3. Brand yourself as the industry expert.
What everyone does not understand however, is that a successful marketing strategy has very little to do with hype or flashy design.

The most successful strategies concentrate on feeding much-needed content to prospective clients, a process that truly brands you as the “go-to” expert in your field. By keeping the focus on your ideal clients and their problems, you will be successful in holding their attention.

As long as problem solving for your clients remains the center of your content and information marketing strategy, you’ll go far.

Permanent link to this post (122 words, 1 image, estimated 29 secs reading time)

Posted in information marketing, marketing, online marketing, web content | Comments

Is your marketing effective? Find out for sure in this no-charge teleseminar

Thursday, May 29th, 2008

How well do you explain to potential clients and customers YOUR product or service?

SOME BAD NEWS:

If your target market doesn’t understand your message, they will not buy from you and will never become your customer. Plain and simple!

SOME GOOD NEWS:

I have an exciting and FREE opportunity for you. On Thursday, June 5th, from 12 Noon to 1PM EST, I will be hosting a free teleseminar, From Marketing Limbo to Marketing ‘Aha!’ It is geared specifically toward business professionals (such as entrepreneurs, coaches, consultants and VAs) who write their own copy.

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Posted in information marketing, low-budget marketing, teleseminar | Comments