Archive for the ‘information products’ Category

Session 6 with Sydni Craig-Hart, Do It Yourself Marketing Teleseminar Series Wrap-Up

Thursday, February 19th, 2009

Session 6: Sydni Craig-Hart, Four Simple Steps to Information Products That Make You Money

  • Your target market has more than one problem — has many problems

  • Use lower prices products as lead generators

  • Use PostItNotes to document your system – becomes Table of Contents and chapters of your product

  • Look at yourself not w/professional title but as a PROBLEM SOLVER

  • Step 1 for creating info product that sells: identify market

  • Information products trump the ‘trading dollars for services’ model

  • An information product is a packaged learning system

(All notes taken from my Twitter feed @AllisonNazarian and tagged with #DIY09)

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Posted in Internet Marketing, Sydni Craig-Hart, identify market, information marketing, information products, online marketing | Comments